Tuition Fee Giveaway Campaign
Pearson recently tasked Spellbinder with creating the visual identity for a four month campaign for one lucky learner to win their first year Higher National Certificate fees. The content was rapid turnaround and involved sourcing stock footage, brand identity design, animaiton and a suite of GIFs for paid ad usage.
Producer and Director: Ben Sherriff
Animation and Illustration: Rado Bogasch
Format: Adobe Illustrator, After Effects
Platforms: YouTube 16:9, Instagram, TikTok
We worked on a very tight timeline to create all the campaign identity assets from scratch, delivering the whole project from brief to sign-off within 10 working days. Spellbinder designed a suite of illustrated graphics that are being rolled out across different digital media for print, web, and video usage. Once these were signed off we created the animation to the full script supplied by the client.
This is a great example of how we can integrate into your existing teams and our flexibility as a video partner. We can write copy and develop an idea from concept to delivery, or we can work with a script that you provide.
We took care of all the technical details from stock sourcing, and animating, to audio clean up, mixing, and mastering of voice-over supplied to us. This was directed remotely and testimony to our understanding of the brief required very few changes once we had completed the full video. On top of this, we also supplied a set of GIF animations to be used across web assets and social platforms throughout the campaign.