De Gruyter S2O
Spellbinder partnered with De Gruyter to deliver this film to advertise the new open-access model of academic publishing that the brand is now offering. Integrating clear infographics, stock footage and brand typography, we delivered this full-length version for the website landing page and a shorter 1:1 social version which can be seen on De Gruyter's Instagram page.
Producer: Ben Sherriff
Illustration and Animation Direction: Monika Sieminska
Animation: Rado Bogasch
Format: After Effects
Platform: YouTube, Website, Instagram
When we were working on the design and concept for this content we were careful to make sure that the design would work well for the 1:1 aspect ratio on Instagram. Building this in at design stage is critical to ensure a smooth workflow with animation so that all assets can be prepared ahead of animating as far as possible. Our client was impressed with the clarity and execution of the infographics and the rapid turnaround. We delivered this within two weeks from brief to final sign-off.
