Gorillas Launch LDN
We worked with the agency Undercurrent to produce a series of 3 social media adverts to launch the groceries delivery company Gorillas in London. This advert was the centerpiece of the project and was shot over the course of 3 days in London.
Agency: Undercurrent
Director and Editor: Ben Sherriff
Director of Photography: Jed Darlington-Roberts
Camera Operators: Pablo Gargiulo, Darrren Lovell
Focus Puller: Oliver Bingham
Assistant Camera: Cameron Sealby
Drone: Theo Southee
Format: Sony FX9 with Leica R Cine modded lenses
Platform: Instagram
Score: George Cooper
Creating a warm look in the cold of winter
Working with a small agile film crew we shot on Sony FX9 cameras with vintage Leica R lenses for a warm look. These stills lenses have lots of character which we felt fitted the urban vibe of the brand.
Spellbinder also worked with a composer on this ad to create an original soundtrack. There were a series of challenges from capturing a BASE jump to fast action and telling the story of a ‘rider’ centric brand, whilst getting across the message about the speed of the delivery: groceries to your door in under 10 minutes.
We delivered content in 16:9 / 9:16 / 1:1 aspect ratios.