bil Arabi
We worked with Pearson in the Middle East to produce this character animation from illustrated assets used in the course text books. The animation was delivered in 8 weeks from start to finish and delivered with both Arabic and English voice overs and captions.
Producer and Director: Ben Sherriff
Illustrator: Hanane Kai
Animator: Sue Elliot
Platform: YouTube
Character animation with pre-existing illustrations
Pearson’s Dubai office challenged us to create a character-based animation promo to accompany their young Arabic Language Learners course. The challenge was to get creative using illustrations from the textbook. We brainstormed and collated all the scenes and characters that we felt could help formulate a narrative and then approached the illustrator to provide some further frames and character poses for the animation. The end result is a character animation that shows the product’s key message of bringing Arabic learning to life.