Hyperoptic Broadband
Spellbinder worked with stunt agency House of Experience to create this branded content piece for the broadband provider. Shooting on our Canon CN-E primes and Sony FX9s we delivered the content in our typical fast turnaround, despite the gloomy weather we still captured some great vox pops and reactions!
Agency: House of Experience
Director and Editor: Ben Sherriff
Director of Photography: Pablo Gargiulo
Camera Operators: Pablo Gargiulo, Anand Singh
Assistant Camera: Cameron Sealby
Sound Recordist: Filipe Pinheiro
Format: Sony FX9 and Canon CN-E prime lenses
Platform: YouTube, Instagram
Cross-platform branded content
Shooting the ‘free to switch’ PR stunt the client wanted a ‘shock’ reaction from the public at the extent of in-contract price hikes from the major broadband suppliers. We delivered cross-platform content optimised for 16:9, 9:16, and 1:1 formats. This was the centerpiece of 4 different edits across the various formats.
It’s a great example of how we are meticulous in understanding how and where the videos we create will be used. Shooting in UHD with cinema lenses allows us the ability to create media in this way. As is the case with location work in London, the weather doesn’t always play ball but we think that the chunky rock soundtrack and fast-paced cut worked with the messaging and the look.