Pearson Online Academy

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We were tasked by Pearson to create a set of adverts working with brand agency Bond and Coyne to be used on Sky AdSmart and social media to promote their fully online school. The brief was to create slick stock footage imagery that could be repurposed cross-platform to provide added value marketing collateral.

Agency: Bond and Coyne

Video Production: Spellbinder

Producer and Director: Ben Sherriff

Camera: Jed Darlington Roberts / Guy Bettison

Focus Puller: Darius Williams

Motion Graphics: Sue Elliot

Format: RED Dragon / Arri Ultra Prime Lenses

Platforms: Sky AdSmart, YouTube, Instagram, LinkedIn

Optimising content for streaming broadcasts and social channels

 

Shooting on the latest RED camera system we used our Movi Pro to inject production value and camera movement.

The challenge was to create imagery that could be re-purposed for alternate campaigns, Pearson wanted very stock-like aspirational imagery that was bespoke to them.

We shot over the course of three days and composited text in the advert to reinforce the messaging whilst being social media friendly.

Content was delivered optimized and QC cleared for broadcast, as well as in formats for social media channels.