Yakult: The Gut Microbiota

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Spellbinder partnered with Identity Creative to create a gorgeous set of three animations for Yakult Science for Health, the research division behind Yakult. Working from scratch we produced hand-drawn storyboards and created a rich set of assets illustrated and animated wonderfully by the extremely talented Susan Elliot.

Agency: Identity Creative

Agency Client Lead: Shannon Tomlinson

Producer and Director: Ben Sherriff

Art Director: Monika Siemiska

Illustration: Sue Elliot

Animator: Sue Elliot

Format: After Effects and Illustrator

Platforms: YouTube and Yakult’s Science for Health website

From concept through to final delivery.

We are really proud of the end result of this project for Yakult’s Science for Health. Starting with hand-drawn storyboards we took the client’s brief and scientific explanations and forged them into a beautiful and clean set of three animations.

Complete with sound design, original music and original illustrations. This project is a great example of a fantastic collaboration and we think the results speak for themselves. Thank you to Identity Creative for bringing us on board!